Once the awareness and initial momentum has been garnered
through the platform rollout (read here), the next step is to spread the change
across the organization. Regardless of the quality of your underlying social
collaboration solution, it is important for your stakeholders to clearly
understand the associated VALUE and facilitate a deep utilization for your
solution
This is called a WIIFM (What’s
in it for me?) proposition. Even within an organization, the reasons and
motivations for using collaboration tool differs for people depending on their functions
/ roles. Hence it is critical to customize the message for different stakeholders
in a language they will understand. This will entice them to include the
solution as part of their daily tasks.
A typical WIIFM proposition should address the following
aspects
- Why to Use the Tool?
The benefits of using a collaboration product should be clearly highlighted and these should ideally tie back to the existing pain points of the user
- How to Use the Tool?
This can be achieved by creating customized use cases which outline the steps for users to perform a task
A WIIFM position can be done based on Management Layers or
by Functions as below. Please note that
these are only examples and enterprises can use this as a base to define
propositions and use cases of their own.
By Management Layers
Enterprise can choose to target all the three layers
together or can follow a focused approach like Top Down, Bottom Up or Middle
Out to drive the change
By Functions
Similarly, depending on the organization structure, WIIFM
proposition can be designed for other functions as well.
“It is the long history of humankind (and
animal kind, too) those who learned to collaborate and improvise most
effectively have prevailed.” — Charles
Darwin
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